Privacy Policy

PRIVACY POLICY
iValu8, Inc. (dba VivaSpot)
Effective Date: March 12, 2026

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CONTENTS

  1. Who We Are
  2. Information We Collect
  3. How We Use Your Information
  4. SMS / Text Messaging
  5. How We Share Your Information
  6. Cookies & Tracking Technologies
  7. Data Retention
  8. Security
  9. Your Rights & Choices
  10. European Residents (GDPR)
  11. California Residents (CCPA/CPRA)
  12. Children’s Privacy
  13. Changes to This Policy
  14. Contact Us

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iValu8, Inc. (doing business as “VivaSpot,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit vivaspot.com, use our WiFi marketing platform, connect to WiFi networks operated by our clients, or otherwise interact with us (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.

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  1. WHO WE ARE

iValu8, Inc. (dba VivaSpot)
112 Silo Drive, Suite 100
Chapel Hill, NC 27514
Email: privacy@vivaspot.com
Phone: 1-855-383-4662
Website: https://vivaspot.com

VivaSpot provides WiFi marketing and automation services to restaurants, hotels, and other hospitality businesses (“Subscribers”). When you connect to WiFi at a Subscriber location or interact with our platform, this Privacy Policy applies to you.

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  1. INFORMATION WE COLLECT

2.1 WiFi Connection Data
When you connect to a WiFi network powered by VivaSpot, we may collect:

  • Device MAC address (hashed/pseudonymized for privacy)
  • Device type, operating system, and browser information
  • Connection timestamps and session duration
  • Venue-specific location data (not precise GPS coordinates)
  • Network usage statistics
  • Captive portal interactions and preferences

2.2 Registration and Marketing Data
When you register on a captive portal or opt in to communications, we may collect:

  • Name, email address, and phone number
  • Social media profile information (if you use social login)
  • Demographic information (age, gender, interests — only if voluntarily provided)
  • Marketing preferences and consent records, including SMS opt-in status and timestamps
  • Survey responses and feedback

2.3 Website and Platform Data

  • IP address and approximate geolocation
  • Browser type, version, and language settings
  • Pages visited, time spent, and interaction patterns
  • Cookies and similar tracking technologies (see Section 6)
  • Form submissions and customer support communications

2.4 Business Client Data

  • Aggregated venue analytics and foot-traffic patterns
  • Anonymized customer demographic insights
  • Marketing campaign performance metrics
  • Network performance and technical diagnostics

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  1. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Provide, operate, and improve our WiFi marketing Services
  • Send you promotional emails, offers, and updates on behalf of Subscriber businesses (with your consent)
  • Send you SMS/text messages (with your explicit consent — see Section 4)
  • Analyze usage patterns and generate anonymized business analytics for Subscribers
  • Respond to your inquiries and provide customer support
  • Comply with legal obligations
  • Enforce our Terms of Use and protect the rights, property, and safety of VivaSpot, our Subscribers, and others

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  1. SMS / TEXT MESSAGING

4.1 Opt-In and Consent
We only send SMS/text messages to individuals who have explicitly opted in. Opt-in occurs when you check an unchecked box on a captive portal or registration form that includes clear disclosure language such as:

“By checking this box, I consent to receive automated marketing text messages from [Business Name] powered by VivaSpot at the mobile number provided. Message frequency may vary. Message and data rates may apply. Reply STOP to cancel. Reply HELP for help.”

Your mobile number will not be used for SMS without this affirmative opt-in action.

4.2 Message Frequency and Rates
Message frequency varies based on your activity and Subscriber promotions. Standard message and data rates may apply.

4.3 How to Opt Out
You may opt out of SMS messages at any time by replying STOP to any message you receive. You will receive a single confirmation message and will not receive further SMS messages unless you opt in again.

4.4 Help
Reply HELP to any SMS message for assistance, or contact us at support@vivaspot.com or 1-855-383-4662.

4.5 Sharing of SMS Opt-In Data
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

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  1. HOW WE SHARE YOUR INFORMATION

We may share your information with:

  • Subscriber Businesses: The venue whose WiFi you connected to receives customer data (name, email, phone, visit data) to power their marketing programs.
  • Service Providers: Third-party vendors who assist us in operating our platform, including email delivery, SMS messaging, analytics, and cloud infrastructure providers. These vendors are contractually prohibited from using your data for their own purposes.
  • SMS and Messaging Partners: As described in Section 4.5, we may share your SMS opt-in status with platform providers, phone companies, and delivery vendors solely to facilitate message delivery.
  • Legal Requirements: When required by law, subpoena, court order, or to protect the rights and safety of VivaSpot, our users, or the public.
  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

We do not sell your personal information to third-party advertisers.

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  1. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Maintain session state and remember your preferences
  • Analyze traffic and usage patterns (Google Analytics or similar)
  • Support captive portal functionality

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our Services.

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  1. DATA RETENTION
  • WiFi connection data: Up to 24 months
  • Email and marketing data: Until you unsubscribe or request deletion
  • SMS opt-in records: 4 years (required for TCPA compliance)
  • Business analytics (aggregated/anonymized): Indefinitely
  • Customer support records: 3 years

We retain data for as long as necessary to fulfill the purposes described in this policy and to comply with legal obligations.

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  1. SECURITY

We implement industry-standard security measures including encryption in transit (TLS), hashing of device identifiers, access controls, and regular security reviews. No method of data transmission or storage is 100% secure. If we become aware of a data breach affecting your rights, we will notify you as required by applicable law.

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  1. YOUR RIGHTS & CHOICES

Regardless of where you live, you have the right to:

  • Opt out of marketing emails by clicking “unsubscribe” in any email we send
  • Opt out of SMS messages by replying STOP
  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data (subject to legal retention requirements)

To exercise any of these rights, contact us at support@vivaspot.com.

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  1. EUROPEAN RESIDENTS (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectify, erase, restrict processing, and data portability
  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time without affecting prior lawful processing
  • Right to lodge a complaint with your local supervisory authority

Our lawful bases for processing include: consent (for marketing and SMS), legitimate interests (for analytics and service improvement), and legal obligation.

For cross-border data transfers, we rely on Standard Contractual Clauses or other approved mechanisms.

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  1. CALIFORNIA RESIDENTS (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Delete personal information we have collected from you (with exceptions)
  • Opt out of the sale or sharing of your personal information
  • Non-discrimination for exercising your privacy rights

We do not sell personal information as defined under the CCPA. To submit a verifiable consumer request, contact us at privacy@vivaspot.com or 1-855-383-4662.

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  1. CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly. If you believe a child has provided us personal information, contact us at privacy@vivaspot.com.

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  1. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. The updated version will be indicated by a revised “Effective Date” at the top of this page. We encourage you to review this policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated policy.

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  1. CONTACT US

For questions, concerns, or privacy requests:

iValu8, Inc. (dba VivaSpot)
112 Silo Drive, Suite 100
Chapel Hill, NC 27514

Privacy Inquiries: support@vivaspot.com
General Support: support@vivaspot.com
Phone: 1-855-383-4662
Website: https://vivaspot.com

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Last Updated: March 12, 2026