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Presence Marketing

The One Email Marketing Strategy to Rule Them All

The One Email Marketing Strategy to Rule Them All “Fanghorn Forest! What madness drove them there?” Gimli from Lord of the Rings Running a restaurant or any retail establishment is very much a great adventure. Wherever your journey leads you, Read more…

By Andy Fox, 5 months5 months ago
WiFi Marketing

Shreddin’ the Customer Engagement Gap

Brick & Mortar retailers have been having a bumpy ride as of late.  According to a recent survey by BigCommerce.com 96% of Americans shop online vs. 65% who actually visit a brick & mortar store; a trend exacerbated by the Read more…

By Andy Fox, 1 year1 year ago
WiFi Marketing

They say it’s your birthday!

“You say it’s your birthdayIt’s my birthday too, yeahThey say it’s your birthdayWe’re gonna have a good timeI’m glad it’s your birthdayHappy birthday to you“ – Lennon/McCartney It’s not clear when restaurants started singing Happy Birthday to their customers, but Read more…

By Andy Fox, 1 year1 year ago
WiFi Marketing

The Law of the Few

It might be that Paul Revere’s ride was the first case of successful word-of-mouth advertising in the United States. While both he and William Dawes had midnight rides warning the American colonists that the British were coming to seize munitions Read more…

By Andy Fox, 1 year1 year ago
Presence Marketing

Building Custom Audiences using WiFi Marketing

In the land of the blind, the one-eyed man is king – and that is often the case with marketing in the restaurant industry. The GM of any food or drinking establishment will see thousands of customers grace their doors Read more…

By Andy Fox, 1 year1 year ago
WiFi Marketing

Membership Clubs: Loyalty Marketing on Steroids

Vince Lombardi remarked that “Winning isn’t everything, but wanting to win is“, and nothing can be more true about being a restaurant owner.  In the age of Covid, restaurants have been forced to rethink their business models, or at a Read more…

By Andy Fox, 2 years2 years ago
Presence Marketing

What is Presence Marketing?

In his book “Permission Marketing“, Seth Godin introduced the idea of using interactive dialogues to gain the consumer’s permission to engage. Engaging consumers builds loyalty; building loyalty drives revenue. As the Internet evolved, Permission Marketing became the defacto standard, and Read more…

By Andy Fox, 2 years2 years ago
WiFi Marketing

Making Digital Signage…Personal

Digital Signage is the 21st-century in-store billboard. It’s an effective medium for communicating with customers, displaying menu boards, and pushing daily specials. Many restaurants invest in Digital Signage solutions for these reasons, but the benefits are mainly passive. It may Read more…

By Andy Fox, 2 years2 years ago
Covid-19

Has Covid changed consumer dining behavior?

The pandemic is waning, but it leaves in its wake some new customer behaviors when it comes to dining habits. According to a study by Bluedot, consumers surveyed still feel anxious when it comes to walking into a restaurant (69% Read more…

By Andy Fox, 2 years2 years ago
WiFi Marketing

Securing your Restaurant’s Guest WiFi

Guest WiFi can be a valuable addition to your marketing strategy, but it can pose security risks to your Point of Sale and customer data if not handled properly. Here are a few examples of risks to avoid: Rogue AP Read more…

By Andy Fox, 2 years2 years ago

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