Presence Marketing

Building Custom Audiences using WiFi Marketing

In the land of the blind, the one-eyed man is king – and that is often the case with marketing in the restaurant industry. The GM of any food or drinking establishment will see thousands of customers grace their doors every month and just getting 5% of those customers to Read more…

By Andy Fox, 8 months8 months ago

Presence Marketing

What is Presence Marketing?

In his book “Permission Marketing“, Seth Godin introduced the idea of using interactive dialogues to gain the consumer’s permission to engage. Engaging consumers builds loyalty; building loyalty drives revenue. As the Internet evolved, Permission Marketing became the defacto standard, and now it is almost unheard of to market anything to Read more…

By Andy Fox, 11 months11 months ago