Marketing beyond the Wall

When it comes to acquiring customers for your business, digital marketing channels such as Facebook, email or the web are great tools for creating awareness and converting customers across the Internet.   By adding a location component to your marketing strategy, merchants can deliver a message that is timely, relevant Read more…

WiFi Without Reservations

Partner Success Story (this is a repost of a Cisco Blog post by McCall Moore) Providing high-quality Wi-Fi is an IT investment most businesses incur. Customers expect Wi-Fi at every destination. It is crucial to post pictures of appetizers, split checks, and look up the difference between ‘bucatini’ and ‘fettuccini’. Read more…

The WiFi Experience

Most businesses look at WiFi as a necessary evil that their customers want to run high bandwidth applications such as YouTube, Instagram and more. But public guest WiFi turns the tables on that proposition by capturing email or mobile phone number information in exchange for access to the Internet. When Read more…

Using WiFi for Contact Tracing

For restaurants and other hospitality establishments dealing with the Pandemic, WiFi can be a useful tool for establishing a contact tracing database. Whether it is through state regulations, CDC guidelines, or thoughtful civic responsibility, restaurants and other retail locations are looking to implement contact tracing for their on-location business. Requiring Read more…