What is Presence Marketing?

In his book “Permission Marketing“, Seth Godin introduced the idea of using interactive dialogues to gain the consumer’s permission to engage. Engaging consumers builds loyalty; building loyalty drives revenue. As the Internet evolved, Permission Marketing became the defacto standard, and now it is almost unheard of to market anything to Read more…

Making Digital Signage…Personal

Digital Signage is the 21st-century in-store billboard. It’s an effective medium for communicating with customers, displaying menu boards, and pushing daily specials. Many restaurants invest in Digital Signage solutions for these reasons, but the benefits are mainly passive. It may increase customer ad recall and provide customers visual stimulus while Read more…

Membership Clubs

In the age of Covid-19, creating new business models is a powerful way for restaurants, wineries, cafes and other food establishments to generate revenue. Vivaspot is now offering the capability to help your business create and market Wine, Coffee, and even Food membership clubs to help you generate monthly/quarterly recurring Read more…