They say it’s your birthday!

“You say it’s your birthdayIt’s my birthday too, yeahThey say it’s your birthdayWe’re gonna have a good timeI’m glad it’s your birthdayHappy birthday to you“ – Lennon/McCartney It’s not clear when restaurants started singing Happy Birthday to their customers, but if it was after 1935, chances are they would get Read more…

The Law of the Few

It might be that Paul Revere’s ride was the first case of successful word-of-mouth advertising in the United States. While both he and William Dawes had midnight rides warning the American colonists that the British were coming to seize munitions in Concord and Lexington, only Paul Revere’s message had an Read more…

What is Presence Marketing?

In his book “Permission Marketing“, Seth Godin introduced the idea of using interactive dialogues to gain the consumer’s permission to engage. Engaging consumers builds loyalty; building loyalty drives revenue. As the Internet evolved, Permission Marketing became the defacto standard, and now it is almost unheard of to market anything to Read more…

Making Digital Signage…Personal

Digital Signage is the 21st-century in-store billboard. It’s an effective medium for communicating with customers, displaying menu boards, and pushing daily specials. Many restaurants invest in Digital Signage solutions for these reasons, but the benefits are mainly passive. It may increase customer ad recall and provide customers visual stimulus while Read more…