This is an excerpt from a post from the Marketing Executives Group, a community of restaurant marketing professionals associated with the National Restaurant Association. To see the entire post go to https://www.linkedin.com/pulse/biggest-takeaways-marketing-executives-group-meg-2024-ciancio-rjnae/ Every single restaurant marketer I spoke to is concerned with traffic right now. We need new guests. We Read more…
Google Business Profile (GBP) is one of the most important social media channels a restaurant and hospitality business can have. According to Google, 70% of online experience starts with a search, and 77% of customers booking a restaurant, expect to book online. So ask yourself. When was the last time Read more…
By David “Rev” Ciancio (republished with permission)Hospitality Marketing Executive – Brand, Customer & TechnologyEvangelist. Inbound Strategies & Brand Marketing Solutions Opening a new restaurant is super exciting. All that work and planning is now a reality. You’re starting to serve and guests are walking through the door. That’s awesome! You Read more…
The One Email Marketing Strategy to Rule Them All “Fanghorn Forest! What madness drove them there?” Gimli from Lord of the Rings Running a restaurant or any retail establishment is very much a great adventure. Wherever your journey leads you, there are weapons you can use to boost revenue, engage Read more…
For a small business restaurant owner, choosing the right email marketing platform can be a big boost to your revenue. According to a report by MailChimp. Restaurants saw the following email metrics in 2019 Open rates – 19.77% Average click rate – 1.34% Unsubscribe rate – 0.28% Learn below on Read more…