The Law of the Few

It might be that Paul Revere’s ride was the first case of successful word-of-mouth advertising in the United States. While both he and William Dawes had midnight rides warning the American colonists that the British were coming to seize munitions in Concord and Lexington, only Paul Revere’s message had an Read more…

Making Digital Signage…Personal

Digital Signage is the 21st-century in-store billboard. It’s an effective medium for communicating with customers, displaying menu boards, and pushing daily specials. Many restaurants invest in Digital Signage solutions for these reasons, but the benefits are mainly passive. It may increase customer ad recall and provide customers visual stimulus while Read more…

Using WiFi for Local Marketing

When it comes to creating organic marketing growth, you might think that on-location marketing using WiFi would be the last tool in your bag to turn to. But actually, WiFi marketing is a very integral component to driving organic foot traffic and online ordering. Using a concept called “Look alike Read more…

Membership Clubs

In the age of Covid-19, creating new business models is a powerful way for restaurants, wineries, cafes and other food establishments to generate revenue. Vivaspot is now offering the capability to help your business create and market Wine, Coffee, and even Food membership clubs to help you generate monthly/quarterly recurring Read more…